Part 1: Designing the Cultural Tourism Product
In tourism, understanding demand is crucial to create supply. This so-called demand of culture should be bridged by the environmental bubble through commodification to make culture more understandable and meaningful. For the cultural managers, commodification can reducing the negative impact of tourists and maximizing profits. Without that strangeness reduction, the artifacts has no meaning.
Part 2: Designing the Cultural Tourism Product
The raw material of cultural products needs to be cooked before consumed by the tourists to satisfy their needs, including to make the abstract experience become concrete. There are three elements in creating cultural products for tourism: Core product, Tangible product and Augmented product. Core products understanding is important to creating marketing plan and understand the restriction before developing it to tangible product, which consist of demand and things that drive customer. Tangible product should be a particular method that tourists can purchase, while augmented product is bonus to enhance tourists experience.
Part 3: World Heritage Cultural Sites
So, most of the states of the world agree that there are universally important sites that needs a safeguard through UNESCO, where they plant their fund for the international assistance to protect that sites. Their job, therefore, including giving more attention for in-danger listing from potential threat that can vanish them and connect close WHS together to get the story. Inscription indeed giving benefits especially in political power and the nation branding, but in terms of tourism, it would still depends on the management, preservation, marketing, intepretation and access to the site. The problem is there are only two people whose in charge for tourism in World Heritage Site, with little funding to whole world.